In our fast-paced world, the journey from Desire to Achievement has become incredibly fast, often just a few clicks away. Yet, in this rush, we frequently forget to pause and consider if we truly need what we seek. Now, lets explore the world of need and thoughtful purchase and it’s cycle.
I have a busy life. I want to adopt sustainable buying, but it takes up so much time and energy to find the right product and review them. Moreover, I’m comfortable with my current products. Plus, I do a good job with waste management, so I’m okay.
I know plastic is bad. But I don’t have an alternative! Also, what difference will it make with just me taking an effort to save the planet from plastics?
The thought above would have crossed your mind or you would have heard people with such opinion. Let me tell you, single drop makes an ocean and so is your single effort that will contribute to a better earth! Let’s take one step for the nature, for the next generation as we have one planet earth!
As the countries are developing, affordability to a large extend has increased in the world. With online shopping, the phase of liking an object to wanting it and having it has reduced exponentially. We all have gone through that impulsive buying act. If you are someone whose income support such buying or otherwise, we all have gone through below thoughts in head:
I love this dress! When I lose weight, I will wear this again. This is so cute, how can I dispose this?! Will wear this jacket next winter; < then forget about it, to buy a new one!> Oh, I have Read that book, kept for ‘future reference’ but never referred! Have a wired headphone. Lemme get a wireless to. Oh, I need another one with a mic.
Our material obsession and attachment has created a negative impact. We are either a minimalist or a super hoarder. Take a minute and reflect on where you stand on hoarding meter.
Now, let me introduce to the word ‘Obsolescence’. Obsolescence refers to the process by which a product becomes outdated or no longer useful. In the context of human buying behavior and marketing, there are several types of obsolescence that companies might leverage to drive consumer purchases:
Planned Obsolescence: This occurs when a company deliberately designs a product with a limited lifespan, ensuring that it will need to be replaced after a certain period. This can be achieved through various means such as using lower-quality materials, limiting repair options, or discontinuing support for older models.
Example: A smartphone manufacturer releasing new models frequently, making older models less efficient or incompatible with new software updates.
Perceived Obsolescence: This type of obsolescence is driven by changes in consumer perceptions and trends. Products are marketed in a way that makes the current version seem outdated, even if it still functions well. This can be influenced by fashion trends, advertising, or societal pressures.
Example: Fashion brands releasing new collections every season, making last season’s clothes seem out of style.
Technological Obsolescence: This occurs when newer technology renders older products obsolete. As technological advancements are made, older products may not support new features or innovations, prompting consumers to upgrade.
Example: 5G and e-sim enabled phones, upcoming phones with build in AI etc.
Functional Obsolescence: When a product no longer meets the needs or expectations of consumers due to improvements in functionality or design. This can happen as new features become the standard, and older products lack these capabilities.
Example: Older digital cameras becoming obsolete with the advent of high-quality smartphone cameras that offer better functionality and convenience.
Style Obsolescence: This is related to changes in style and aesthetic preferences. Products may become obsolete because they no longer align with contemporary tastes or trends.
Example: Home decor items that fall out of favor as interior design trends shift.
Legal or Regulatory Obsolescence: This type of obsolescence occurs when new laws or regulations make existing products non-compliant, thereby driving the need for newer, compliant versions.
Example: Older cars that do not meet updated emissions standards and thus are phased out.
Psychological Obsolescence: A more subtle form where consumers’ changing psychological needs and aspirations render a product obsolete. Marketing campaigns often play on emotions and aspirations to create a sense of need for the latest products.
Example: Marketing luxury items as status symbols, making previous models less desirable as social status markers. Mirror photos with Apple phone is a never-ending trend!
Environmental Obsolescence: As consumers become more environmentally conscious, products that are not eco-friendly or sustainable may become obsolete. Companies might leverage this by offering greener alternatives.
Example: Single-use plastics being replaced by reusable and biodegradable options due to increasing environmental awareness. Keywords: Plant-based, Vegan, Sustainable. Beware of Green Washing.
With this we get an idea of how Business Vs Waste Vs Phycology works. It’s going to be a tough choice for us(customers), but knowing the reality and making conscious decision towards sustainable life and environment is important.
Now that we know, lets Sustain and Share the knowledge. Let’s be a Mindful Pollinator.